INTERACTIVE BRANDING WITH ASU ATHLETICS

This dynamic project merged virtual production, interactive media, and branding to create a cutting-edge photoshoot experience for ASU athletes. Utilizing the high-tech Virtual Production Volume at ASU's MIX Center, I developed immersive backdrops featuring ASU's signature colors, logos, and fiery Sun Devil aesthetic. The setup was audio-reactive, syncing with athletes' chosen music to create a personalized and energizing atmosphere. Athletes could also trigger interactive elements during the shoot, bringing ASU’s branding to life in real time.
As the creative lead, I designed the 3D assets, managed the interactive components, and ensured the seamless fusion of technology, storytelling, and branding.
The project attracted interest from ASU's marketing department, and we are currently exploring the possibility of expanding this concept further.