DESERT BLOSSOM

Desert Blossom is a site-specific immersive mural concept I designed for an open call by Coca-Cola, aiming to transform the Coca-Cola Sun Deck at Arizona State University's Sun Devil Stadium into a visually dynamic experience. This proposal merges environmental storytelling with digital media, celebrating the beauty and resilience of the Sonoran Desert through a speculative, bioluminescent lens.

The piece envisions a massive mural brought to life by four synchronized projectors, transforming the wall into a glowing desert terrarium. Bioluminescent cacti slowly pulse with light, while animated desert flowers bloom and close in real time, creating a living, breathing desert landscape. The animation is designed to unfold over time, offering a moment of calm, awe, and wonder amid the stadium’s energy.

To communicate the vision, I created detailed previsualizations using Blender, showcasing the projection-mapped mural on the actual stadium wall. I paid close attention to light behavior, color composition, and timing, ensuring that the projection aligned seamlessly with the physical environment and ambient lighting conditions. The resulting visuals simulate the mural’s appearance during day-to-night transitions, emphasizing its ambient glow and dreamlike presence.

Desert Blossom is not just a visual installation, but a conceptual gesture, a reminder of the desert’s quiet power, blooming beauty, and timeless rhythm, all wrapped in a futuristic glow.